FRESH PRODUCE MISSION To have an equally balanced supply and consumption of quality fruits and vegetables, encourage and promote appropriate initiatives with a significant contribution to the local economy of the City of Matlosana and the North West Province.  VISION Creating awareness across the North West province, the neighbouring provinces and countries;  provide  an efficient, effective and a fair and flexible trading platform within the fresh produce industry and thereby becoming a trading platform of choice in South Africa and resulting in driven global competitiveness. Main activities - Financial Services
- Financial Administration
- Office Administration
- Cash Collection
- Operational Services
- Infrastructural Support
- Operational Support
- Security Services
Stakeholders involved - City of Matlosana
- Suppliers
- Buyers
Objectives - To create a fair trading platform for quality fruits and vegetables.
- Provide facility for trading, storage and logistical enhancement.
- Encourage consumption of fruits and vegetables for healthier and better lifestyles, through 5-a-day for better health campaigns.
- Encourage and support SMME development (emerging producers & informal traders within the industry).
- To provide for best cash handling methods.
- Contribute towards the local economy of the greater Matlosana.Â
Background The Fresh Produce Market is a commission based market and as a result the produce is sold by the Market Agents on behalf of the Suppliers. The Market has a total data base of 253 suppliers and over a 300 buyers, visiting the Market floor on a daily basis. The Market was first born in 1979 and by then it operated from the old town. Staff Component The Market is one of the 10 departments within the City of Matlosana. It has a total staff component of 46, under the management of Ms L. M. Ramorola who reports directly to the director of Economic Growth Mr S. G. Mabuda. To ensure that special attention is given to the department’s focus areas there are two(2) Assistant Directors, Mr S. Cornelius on the financial division and Mr M. Mosoeu on the operations division. Under supervision there is a team of cashiers, general workers and product control clerks, who plays a prime role to assist the department to achieve its objectives.       Infrastructural Background The Market is currently operating in a total space of 16 000 m2, with seven (7) loading platforms, seven (7) cold rooms and thirteen(13) ripening rooms. The current extension is 8000 m2 of floor space, which will accommodate (3) ripening rooms and one large cold room. The brick work and the roofing has been complete; structure needs to be electrified and a sewer system be put up. Food Security The Market’s products are inspected on a daily basis to ensure quality assurance measures are complied with, and other regulations such as labelling, mass and packaging. Cleanliness is one of the department’s priorities. The Department has two large floor scrubbing machines to assist a team of general workers. Safety To ensure high security level, the Municipality has appointed a security company with a service level agreement that ensures optimal service. At the interest of all stakeholders there is a 24-hour surveillance by the CCTV Camera System. This is to make sure that our clients feel secured. Operating Hours The Market is open for trading from 05:00 am until 09:30 am, from Monday to Saturday, however open 24-Hours for delivery of products from different suppliers. The Market becomes completely closed from Saturday 12H00 until Sunday 15h00. Office hours for administrative purposes are from 6:00 until 14:00 from Monday to Friday and from 06:00 to 10:00 on Saturday. There is however a late sale option for bulk purchases from 09:30 to 12:00. Cash Handling The Market has three (3) cash buying systems, which gives buyers an opportunity to  methods Cash buyer system: ordinary cash on hand Secure cash buyers’ system- deposit cash at the Market or directly at the bank and make purchases from a buying cards loaded with money from the deposit made by the buyer. Daily small scale buyers have been issued with a permanent buyer number, which allows them to can be able to draw their purchases history at any given day.  Two secure cash offices have been set aside to be able to handle “big” buyers and are therefore dealing with larger amounts per customer. Â
Capital PROJECTS (2004/05-2008 Dec) Capital Projects were fully implemented until financial year 2007/2008.  Financial Year | Project | Cost | 2004/2005 | Catalic Burners | R 14,000 | Chairs | R 3,200 | Extension-Intercom System Admin | R 25,000 | Furniture & Equipment AMMO | R 15,000 | Hydraulic Jacks | R 35,000 | Office AMMO – Market Hall | R 90,000 | Painting of the Market Hall | R 210,000 | Palisade Fence (200m) | R 5,000 | Printers | R 152,000 | Security Control Room | R 50,000 | Software | R 105,000 | Static Camera | R 183,800 | Upgrading Flushing System | R 20,000 | Upgrading of the change house toilets | R 10,000 | 2005/2006 | Air Conditioner | R 20, 000 | Computer Equipment | R 105, 000 | Fence in the Market Hall | R 1,600,000 | Kitchen Bar Fridge and Microwave | R 2,850 | Mechanical Broom | R 450,000 | Repair the Market Floor | R 180,000 | Renovations Market Roof | R 20,000 | Software | R 105,000 | 2006/2007 | Boardroom | R 40,000 | Computer and Software | R 40,000 | Catalic Burners | R 15,000 | Fence in the Market Hall | R 32,700 | Furniture Marketing Officer | R 15,000 | Furniture Produce Control Clerks | R 8,000 | Hydraulic Jacks | R 30,000 | IDP Extensions of Market Hall | R 2,032,000 | New Fresh Mark Software System | R 50,000 | Office AMMO – Market Hall | R 30,000 | Repair the Market floor | R 120,000 | Training and Marketing material | R 35,850 | Upgrading Cashier and Kitchen floor | R 7,500 | Upgrading Produce Control Office | R 105,000 | 2007/2008 | Dumping bins | R 80,000 | Extension of Market Hall in Uraniaville | R 2,000,000 | Fence in the Market Hall | R 40, 000 | Hydraulic Jacks | R 30,000 | Market entrance | R 100,000 | Renovation Electrical Doors | R 40,000 | Replace Evaporator Towers | R 70,000 | 2008/2009 | CCTV Camera | R 90,000 | Catalic Burners | R 20,000 | Flat Screen(9) Computers | R 19,800 | Market Entrance | R 50,000 | Painting of the Market Hall | R 100,000 | Repair the Market Floor | R 100,000 | Replace Evaporator Tower | R 70,000 | TOTAL | R 8,606,700 | A total amount of R 8 606 700 000.00 was spent for the Market’s Capital Projects in the previous five years; with an overall intension of enabling the department to deliver an excellent service to the clients and to contribute to the objectives of the City of Matlosana. FINANCIAL Status (2004/05-2008 Dec) FINANCIAL RESULTS - FRESH PRODUCE MARKET. | |  |  | MARKET DUES |  | FINACIAL YEAR | | 04/05 | 7,602,044.34 | 05/06 | 8,674,118.82 | 06/07 | 9,255,595.13 | 07/08 | 11,028,982.79 | Nov-08 | 4,849,661.28 | |  |  | COLD STORAGE |  | FINANCIAL YEAR | | 04/05 | 463,511.11 | 05/06 | 435,728.38 | 06/07 | 344,883.76 | 07/08 | 310,623.03 | Nov-08 | 181,311.57 | |  |  | RENTALS |  | FINANCIAL YEAR |  | 04/05 | 625,436.81 | 05/06 | 647,977.04 | 06/07 | 439,646.89 | 07/08 | 622,195.63 | Nov-08 | 284,916.45 | MARKET TURNOVER There are 19 National Fresh produce Markets in within the South African continent who are assigned to ensure regulated distribution of fresh fruits and vegetables through a competitive sales base. Following are the Market’s turnover and analysis between 2004 and December 2008. |  |  | TURNOVER |  | 2004 | 170,672,021.55 | 2005 | 152,040,886.71 | 2006 | 173,482,376.49 | 2007 | 185,111,902.69 | 2008 | 220,579,655.88 |  School walk-ins As a member of the 5-a-day for better health campaign, to uphold its objectives the Market is on a monthly basis holding a school walk-inn. The walk-ins are conducted with a purpose of education and promotion. The learners are been taken on a programme which outlines the role of the Market and it’s activities. 5-a-day for better health campaign is also used to carry the strong message across The main objective of 5-A-Day for Better Health is to encourage consumption of fruits and vegetables amongst South Africans. The campaign itself encourages an individual to include at the minimum five servings of vegetable and fruit in their daily diet. THE INTERNATIONAL YEAR OF POTATO!! To recognise the importance of potatoes as the world’s fourth largest fourth food crop, 2008 was declared the International Year of Potatoes. To add on to other celebrations worldwide, the Klerksdorp Fresh Produce Market, hosted it’s event on the 5th   September 2009, with it’s five Market Agents. All five Agents entered for the competition, with each competing with their unique display on the potato section.  SOON TO COME!! Klerksdorp Market is soon to be borne again with effect from the 1 July 2009. From the new corporate identity adopted Klerksdorp Fresh Produce Market will be trading as Matlosana National Fresh Produce Market. The launch of the new corporate image of the Fresh Produce Market will soon be made available.
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